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Fully Aligned Systems and a Sales Team Ready to Sell
Full alignment
ERP and CRM systems fully unified before year-end close
Complete
Product range restructured across the merged entity
Unified
Pricing strategy deployed across all product lines
On time
Delivered within the Q4 timeline window
THE CHALLENGE
What Culligan Belgium was facing
After a corporate merger, Culligan Belgium needed to unify two separate product ranges, align their ERP and CRM systems, and deploy a unified pricing strategy — all before the year-end financial close. The sales team needed to be operational with the new structure from January 1st.
Post-merger product range restructuring across two entities
ERP and CRM systems needed full alignment before year-end
Unified pricing strategy required across the merged entity
Sales team needed to be fully operational by January 1st
THE APPROACH
How we delivered
Product Harmonisation
Mapped and restructured the complete product range from both entities into a unified catalogue with consistent coding and categorisation.
System Alignment
Aligned ERP and CRM configurations to reflect the new unified product and pricing structure.
Pricing Unification
Developed and deployed a unified pricing strategy that accounted for both entities’ existing commitments and market positioning.
Sales Enablement
Prepared the sales team with updated tools, documentation, and training to sell effectively from day one of the new year.
THE RESULT
What we delivered
Full alignment
ERP and CRM systems fully unified before year-end close
Complete
Product range restructured across the merged entity
Unified
Pricing strategy deployed across all product lines
On time
Delivered within the Q4 timeline window
CLIENT VOICES
“Lyka’s rare combination of strategic insight and technical execution made all the difference during our complex M&A transition.”
Christine Peeter
Sales Manager, Culligan Belgium
Managing an M&A integration?
Mergers are complex. Systems, processes, and teams need to come together fast. We’ve done it before.
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